Jo Malone London today launched an AI scent advisor, a new digital experience that it says will bridge the gap between “curiosity and confidence in online fragrance discovery.” Currently available in the United States and United Kingdom, the experience is described as a “intuitive, conversational journey.” Using Google’s Gemini and Google Cloud’s Vertex AI platform, the platform interprets natural language responses and maps them to Jo Malone London’s olfactory data attributes t...